Television (Tv) Food Commercials Target Children: A Content Analysis of Tv Food Advertisements in Iran Publisher



Amini M ; Shafaatdoost M ; Ghodsi D ; Borazjani M ; Aghayan M ; Shariatzadeh N
Source: International Journal of Preventive Medicine Published:2026

Abstract

Background: This study aimed to analyze the content of Iran’s television (TV) food advertisements directed at children in 2020. Methods: All the programs broadcast on Channel II TV were downloaded for one week; however, only children’s programs were analyzed. The validated protocol was used to analyze the content of the advertisements. In addition, compliance of food advertisements with Iran’s, World Health Organization Eastern Mediterranean Region (WHO EMR), and International Network for Food and Obesity/Non-communicable Diseases (NCDs) Research Monitoring and Action Support (INFORMAS) standards was assessed. Results: A total of 761 TV advertisements targeted children on channel II. “Food products” were the most frequent advertisements (41.7%). “Desserts and sweets” were the most advertised food products (46%), followed by “condiments” and “dairy products” (20.5% and 11.7%, respectively). “Stimulation of appetite” and “high quality/careful preparation” were the most frequent appeals for advertisements directed at children. “Animation/Company-owned character(s)” was the most frequent advertising strategy. Most food advertisements adhered to Iran’s regulations; however, according to the WHO EMR and INFORMAS, most food advertisements have not met advertising standards. Present research revealed that food products were a prominent part of other advertisements on children’s TV. Conclusions: Children were predominantly exposed to foods high in fat, salt, and sugar, and the share of unhealthy food advertisements, such as desserts, sweets, fast foods, fats, and sugared drinks, was significant. Regarding the high violation rate of the advertising regulations, a more careful audit of commercials targeting children is highly recommended. © 2026 International Journal of Preventive Medicine.